Freelance Rate Calculator

Find your ideal hourly rate, project rate, and annual revenue target based on your real expenses and goals.

Calculate Your Freelance Rate

Annual Living Expenses
Annual total
Clothing, entertainment, etc.
Annual Business Expenses
Marketing, education, etc.
Income Goals & Time
Savings + investments beyond expenses
Self-employment + income tax (25-35% typical)
25-30 typical for full-time freelancers
52 minus vacation and sick weeks
Your Hourly Rate
$0
minimum to cover everything
Day Rate (8hrs)
$0
for full-day engagements
Annual Revenue Target
$0
total you need to earn

Revenue Breakdown

Living Expenses$0
Business Expenses$0
Desired Profit$0
Tax Reserve (28%)$0
Total Annual Revenue Needed$0

Project Rate Estimates

5-hour project$0
10-hour project$0
20-hour project$0
40-hour project (1 week)$0
Monthly retainer (80 hrs)$0

How Does Your Rate Compare?

Average freelance rates by profession (USD/hour). Your calculated rate is highlighted.

ProfessionBeginnerMid-LevelExpert
Web Developer$50-75$75-125$125-200+
Graphic Designer$35-50$50-85$85-150+
Copywriter$30-50$50-80$80-150+
Marketing Consultant$50-75$75-150$150-300+
Photographer$35-60$60-100$100-250+
Video Editor$40-60$60-100$100-175+
Your Rate

How to Use This Calculator

This calculator works by adding up everything you need to earn, then dividing by your available billable hours. Here's the formula:

Hourly Rate = (Living Expenses + Business Costs + Profit + Taxes) ÷ Annual Billable Hours

Step 1: Enter Your Living Expenses

Include everything you need to live comfortably: rent or mortgage, food, transportation, health insurance, utilities, and personal expenses. Use annual totals. If you're unsure, check your bank statements for the past 3 months and multiply by 4.

Step 2: Add Business Expenses

These are costs specific to running your freelance business: software subscriptions, equipment depreciation, office or coworking space, professional development, and marketing costs. For a complete list of deductible business expenses, see our Tax Deductions Checklist.

Step 3: Set Your Profit Goal

Profit is what's left after all expenses and taxes — it's your savings, investments, and financial growth. Don't set this to zero. Even $10,000-$20,000 in annual profit gives you a financial buffer and allows you to invest in your business. See our Retirement Savings Guide for how to invest your profit wisely.

Step 4: Estimate Billable Hours Honestly

This is where most freelancers make mistakes. You cannot bill 40 hours per week. Non-billable time includes marketing, invoicing, admin, email, and prospecting. Full-time freelancers typically bill 25-30 hours per week. New freelancers should estimate 20-25. Learn more about tracking your billable hours in our Billable Hours Guide.

What to Do With Your Calculated Rate

Your calculated rate is your minimum hourly rate — the floor below which you lose money. In practice, you should charge above this number for several reasons:

For a deep dive into pricing strategies including project-based and value-based pricing, see our complete How to Set Freelance Rates guide.

Track Your Actual Rate in Real Time

Knowing your target rate is step one. Our Finance Dashboard automatically calculates your effective hourly rate based on real income and hours logged — so you always know if you're hitting your targets.

Get Finance Dashboard — $19

Start Tracking for Free

Not ready to commit? Download our free Budget Starter template to begin tracking your income and expenses in Excel today.

Download Free Budget Starter